Investment Tips - Burgundy - 3. December 2020

High Value Offers Increased Potential: Invest In 2017 Clos de Tart

Latour owner took over Clos de Tart in 2018, giving Clos de Tart a mastodon with extensive experience in marketing and branding of luxury products. The price is attractive at

Strong Market Forces Lift Clos De Tart Potential To New Heights

The historic Clos de Tart got a new owner in 2018, and that is not uninteresting. The new owner is François Pinault, and he is no Mr. Whoever. Pinault is behind the luxury conglomerate Artémis, which owns several luxury brands, including Gucci, Yves Saint Laurent, and others. In the world of wine, Artémis has bought wineries from the absolute top of the wine business and today owns Chateau Latour from Bordeaux as his crown jewel, but also Eisele Vineyard in the Napa Valley, Chateau Grillet in the Rhône and Domaine d'Eugenie in Burgundy. Frederic Engerer is managing director of all the group's properties and is also responsible for the development of the Clos de Tart.

Artémis therefore has extensive experience in developing and strengthening well-established brands. With the resources of Pinault and Artémi, Clos de Tart will be provided with some branding and marketing skills of enormous proportions from a group that has a particularly strong expertise in the global marketing of premium brands. In other words, these are strengths that will lead the way to greater demand and rising prices.

Successful Domain Acquisitions Offer Attractive Investments

It has been documented earlier how Artémi's resources have had a strong influence on price developments by acquiring a prestigious domain. The vision of François Pinault, combined with the skills of Chateau Latour's managing director Frederic Engerer as a winemaker, has taken Chateau Grillet of the Rhone Valley to new heights. Since the announcement of the acquisition in 2011, Chateau Grillet has experienced significant price increases in almost all vintages. For example, the 2014 and 2012 vintages have seen price increases of 71.3% and 56.7% respectively in just one year from July 2017.

The Eisle's Vineyard winery in Napa Valley is another good example of how the know-how and market position of the Artémis Group has improved the perception of an already well-established wine brand worldwide.

Now it is the time for Clos de Tarts.

Investment in Clos de Tart Clos de Tart grand cru

Historic Clos De Tart Welcomes A New Owner For Only The 4th Time In 900 Years

The Burgundian monopole, Clos de Tart, dates back to 1141, when the domain was founded by the nuns, les Bernadines de Tart. After the French Revolution, the domain was confiscated, and in 1791 it was auctioned and sold to Charles Dumand and the Marey-Monge family. In 1932 Mommessin family bought the Clos de Tart from Marey-Monge at an auction. Mommessin owned and operated Clos de Tart for more than 80 years but sold the domain in 2018 to the family business Artémis, headed by the billionaire François Pinault. Therefore, only four families have owned this unique domain and vineyard for 900 years.

With its 7.53 hectares, the Clos de Tart is the largest Grand Cru monopole in Burgundy. The vineyard is surrounded by a fine stone wall, just opposite the main road through Morey-Saint-Denis. On one side are the two famous Grand Cru vineyards of Bonnes-Mares and Clos des Lambrays. Today the vines that supply the Clos de Tart with grapes are well over 60 years old and in excellent condition.

Monopole

A monopole is the designation for a vineyard with an owner who has not been subjected to any subdivision. There are only four other Grand Cru monopolies in Burgundy: La Tâche (6 hectares), La Romanée-Conti (1.8 hectares), La Grand Rue (1.2 hectares) and La Romanée (0.8 hectares). In addition, there are three climates, which are sub-areas of a larger grand cru AOC that have monopole status.

2017: Last Vintage from Master Desvauges

The 2017 vintage is the last vintage vinified by Jacques Desvauges, which stylistically matches the top vintages of 2015 and 2016. As already mentioned, the vines are 60 years old, which ensures that the wine is perfectly balanced. The previous owners were in the process of converting to biodynamics and the 2017 vintage is the second vintage in which the vineyard is cultivated according to these principles. This is also the last chance to invest in a new Clos de Tart vintage, for which Jacques Desvauges is responsible for production - a stamp of quality that cannot be confused and a wine that can stand any comparison with the top vintages of 2015 and 2016 - but at a completely different price right now. More about this below.

Prominent Neighbours Create Positive Synergy Effects and Rising Prices

With the acquisition of Clos de Tart, François Pinault becomes a neighbour of rival Bernard Arnault, Europe's richest man and owner of the LVMH Group, who bought the neighbouring domain Clos des Lambrays in 2014. The interesting thing is the many similarities that can be drawn between Artémis and the LVMH group. LVMH also has extensive experience in the branding and distribution of premium brands and adds the Clos des Lambrays to a prominent wine portfolio consisting of, for example, Krug, Dom Pérignon and Cheval Blanc. This is also a company that has an interest in increasing both the price and demand for Burgundy wine worldwide. Despite competition, the prominent neighbours will create a positive synergy and together contribute to Burgundy's continued dynamism on the global market. To underline the dispute between the two families, Clos des Lambrays hired the former winemaker of Clos de Tart in January 2019.

Clos de Tart Legendary vineyards, side by side

Vintage 2017 As Investment

The Clos de Tart 2017 will appear as a monument to the ambitions of the previous owners and to what Francois Pinault wanted to buy for an unknown large sum. The vintage offered an early harvest and even lower yields than the 2016 vintage. Only about 24,000 bottles of Clos de Tart are produced in an average vintage, which is expected to be slightly lower in the 2017 vintage. The lower yield means, of course, that the market has fewer bottles available, so early investment is essential to secure advantage. Generally, the reviewers agree that the Clos de Tart 2017 is at a very high level. Moreover, you can now invest at an extremely attractive price, which already makes 2017 look like a bargain with very good scope for price increases compared to the previous two vintages.

See below the comparison between price and quality over the last three vintages:

VintageWAVIBHPrice
20159796+94€450
20169799+94€465
20179596-9893€370
WA: Wine Advocate VI: Vinous BH: Burghound Price: Without customs, taxes, and VAT, in whole cases and in perfect condition.

Rarewine Invest’s Opinion

This investment tip is a business case about François Pinaults and Artémis who, with enormous resources and the right market position, can and want to sell the Clos de Tart on markets and at prices that have never been seen before.

Artemis has made Chateau Latour a great success in Asia, and Burgundy is making great strides in the world. There is therefore no reason to expect anything else than that the new Clos de Tart owners will also succeed in increasing the demand for these wines. In other words, Artémis will provide Clos de Tart with accelerated market access and will otherwise be supported by the LVMH Group, which is fighting the same battle under an involuntary common flag and is also working to boost demand for Burgundy worldwide.

Combine this with a fantastic wine, which received great points in the 2017 vintage, while not delivering the quantity the market is expected to see, and you have an attractive investment potential. This potential meets all conceivable requirements for a strong wine investment - and you can invest now at a price that makes the potential even more affordable.

Invest in 2017 Clos de Tart

Contact us using the contact form at the bottom of the page to find out more about your investment opportunities or to order the wines directly using the form.

VintageWineVOLPAckingQTYPRICE/Bottle.*
2007Clos de Tart750OWC660€ 370
*All prices are in EUR ex. customs duty, tax and VAT for delivery to a bonded warehouse. Prices including customs duty, tax and VAT can be sent on request. The wines are only sold in whole cases unless otherwise specified and the price is per bottle. Minimum order size € 2,500. Assumes a total minimum investment of € 10,000. Prices may have changed since release of this article.

The Wine Expert's Predictions

Looking at comparable domain takeovers in modern times, history shows that there will be changes at Clos de Tart, but with respect for the past. The 7.5 hectares of vineyards are already divided into eight smaller parcels, where the new property will break up into even smaller pieces. There should almost be control over every single vine. Allessandro Noli has been hired as a winemaker from the 2018 vintage onwards, and he also has some clear ideas in his mind. He comes from a position at Chateau Grillet, where he also worked with small parcels to create a great wine. Before Grillet, Noli worked at d'Eugenie in Burgundy, so the area is not unknown to him.

Already from the 2018 vintage onwards, the style you know from Chateau Latour has been chosen, with three types of wine A Grand Cru where only the best material comes into play. The slightly younger plots can then supply the must for the house's Premier Cru Morey-Saint-Denis, and the youngest vines from the whole vineyard deliver the third wine, which becomes a village wine Morey-Saint-Denis. In this way, you guarantee the absolute best quality all the way through the domain's wines. With this selection, it is to be expected that the price will continue to rise in the coming vintages of the Grand Cru Clos de Tart.

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