Investment Tips - Italy - 18. March 2020

Solid And Secure Investment: Probably The Best Poggione Brunello Ever

Il Poggione may have written history with their best Brunello ever and the investment potential comes with the lowest price in the world in this category

Moltacino's Undiscovered Potential

If you know and love the biggest Brunello's, Il Poggione is hardly a new name, and probably something the wine acquaintance with fondness for Italian wine has already tasted. 

For those who still have the pleasure, a presentation is in place before we take a look at the lucrative and probably undiscovered investment potential in this highly beloved Brunello.

In the late 19th century, Lavinio Franceschi, a wealthy man from Scandicci, Florence, visited the area of ​​Montalcino in central Italy. Lavinio Franceschi had heard breathtaking stories about the area's unique landscapes and after a visit, Franceschi bought land and settled in the area.

Il Poggione was founded and the house was one of the first to market Brunello di Montalcino in the early 1900s, and was also one of the founding members of the Brunello di Montalcino consortium - an industry organization that advocates, among other things, The Brunello from Montalcino, as the name suggests.

Lavinio Franceschi's strong purchasing power and modern yet respectful approach to the region's traditions for 100% Sangiovese wine led the house to success and makes Il Poggione today considered among the top 10 best Brunello producers. The region's pride is and probably will be Soldera, but with a top wine that in an ordinary vintage easily costs € 410-440 per bottle* Il Poggiones Brunello carries a completely different price tag, which provides the 2015 vintage of Il Poggiones Brunello a very lucrative potential.

Read more about price and potential under the picture.

* Price per bottle without duty, VAT and tax, in perfect condition and whole boxes.

Leopoldo Franceschi Leopoldo Franceschi - owner of Il Pogione and successor of Lavinio Franceschi

Would Anyone Take Notice If The Price Went Up 50%?

The potential of Il Poggione's Brunello is not to be mistaken if you compare price and quality over the past 10 years. Comparing the average score of the three most relevant critics with the price of Il Poggiones Brunello, the relationship between price and quality in the 2015 vintage appears very lucrative:

Attractive price and quality ratio

If you compare 2015 vintage with 2010 vintage, which in a broad sense is considered the best vintage Brunello - maybe ever - the 2015 vintage appears to be a bargain and far cheaper than it should be.

However, it is important to emphasize that the above scenario is a best-case scenario, as Vinous has not yet tasted the 2015 vintage and the above-average score is based solely on Wine Advocate and James Suckling's score. Vinous's criticism drew the average down on the 2010 vintage and cannot be ruled out to do the same on the 2015 vintage. But even in a worst-case scenario where Vinous gives a low score that will drag the average score down, it will still be on par with the 2010 vintage. But even in the worst-case scenario, the price vs quality ratio is still extremely lucrative and with great investment potential.

















With wine as a long-term investment, it is interesting to look back at the older vintages of Il Poggione's Brunello and see the limited gap between price and quality, and also how the price has exceeded the critics' score as the wines only become more mature and drinkable.

In fact, in this perspective, one has to ask whether there is anyone who would discover that a wine of this caliber and in this price range for just € 23 increased by 50% overnight?

Invest in Il Poggione Brunello Il Poggione Brunello di Moltacino

Italian Safe Haven In Stormy Sea

Wine has historically been an extremely safe investment asset with significantly lower volatility than equities. In terms of safety, wine should be compared more closely to, for example, bonds - although the return is historically more interesting in wine.

When speaking of 2015 Il Poggione Brunello, the security aspect is hardly as good as it gets, which is why this case, together with the highly lucrative price-quality relationship, provides a solid alternative while the waves are high in the financial markets.

The price of just € 23 per. bottle at the 2015 Il Poggione Brunello is so low that it's hard to see it getting lower. At the same time, the audience for Italian wine, from a reputable producer, of towering quality and to just € 23 per. bottle is tremendously high - even if the crisis scratches.

In other words, this is an investment where you today receive strong capital preservation but at the same time have a great and solid potential in the longer run - a particularly attractive combination for many investors today.

RareWine Invest’s Opinion

The Italian wines are on the rise and if you search the right places there are strong investment wines with great potential in the boot country.

In some ways, Il Poggione does not carry exactly the same characteristics as some of the biggest Italian investment-grade wines, but precisely in this and at an optimal timing the strength may lie.

Il Poggione produces some of the best Brunello's and is widely recognized as being among the top 10 Brunello producers at all.

2015 Brunello from Il Poggione has received very good points from the critics and could surpass the year 2010, otherwise referred to as perhaps the strongest Brunello vintage ever. But even in a scenario where the fierce Italy critics of Vinous should be conservative with their points, the relationship between price and quality of the 2015 vintage will continue to be extremely attractive. A situation where the price can close the gap and maybe even exceed the quality level in the future, if the 2015 vintage follows suit on the previous vintages.

In addition to the great investment potential, this wine comes with a particularly high degree of security and security-creating capital preservation property. The price is so low that it is hard to imagine a loss, while at the same time the price qualifies this top Brunello to a huge audience worldwide.

The price of € 23 per. bottle is currently the lowest in the world and this even in quantities that allow investment in interesting volume.

Everything indicates that the timing for investing in 2015 Il Poggione Brunello di Moltacino is optimal: Buy, lock-in, forget about them and come back happy in several years to mature, sought after Brunello's from one of the region's top producers.

Invest in 2015 Brunello di Moltacino fra Il Poggione

2015Brunello di Moltacino fra Il Poggione750OC6€ 23
*All prices are in EUR ex. customs duty, tax and VAT for delivery to a bonded warehouse. Prices including customs duty, tax and VAT can be sent on request. The wines are only sold in whole cases unless otherwise specified and the price is per bottle. Minimum order size € 2,500. Assumes a total minimum investment of € 10,000. Prices may have changed since release of this article.

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