Investment Tips - Italy - 11. January 2022

97+ WA Points And A Position On The Top Of The Podium. Invest In 2015 Biondi-Santi Brunello Di Montalcino

The Queen drank it. The Italian football team drank it. Biondi-Santi is Italian finesse and extremely popular. There is even a favourable ratio between quality and price.

The Very First Brunello Di Montalcino

1888 is dated as the year of the world's first Brunello. The property that housed its creation is the historic winery Il Greppo, and the man behind it was Ferruccio Biondi-Santi. At that time, red wines were made from mixed grapes, but Ferruccio began in the late 1800s to create dry red wines based exclusively on Sangiovese.

The colour was reddish brown. The name became Brunello.

Chemistry Principles And Wine History

Biondi-Santi is one of Italy's greatest and most historic properties. In the mid-1800s, the Il Greppo winery was founded by Clemente Santi, who had a chemistry degree. In fact, in 1869, he won two silver medals for his "vino rosso scelto del 1865" at an agricultural fair in Montepulciano. But it was not until his grandson Ferruccio cloned the Sangiovese grape and created the first Brunello that the winery really made its mark in wine history.

Complexity, Tradition, And Nuance Combined In A Quality Bottle

Biondi-Santi has over the years been recognised for producing the most age-worthy Brunello di Montalcino, and there is nothing to suggest that this has changed in recent years. There is great pride in making the wine in the same way as the family always has made their Brunello.

The microclimate, which dominates Biondi-Santi's vineyards, offers temperature differences that help the grapes ripen and express complex and nuanced aromas in the wine, which is the characteristic of a true Brunello di Montalcino.

Biondi-Santis Brunello di Montalcino is made to age for many decades – if not centuries. And they only get more compelling with time.

Biondi-Santi Brunello di Montalcino – the world's very first Brunello di Montalcino Biondi-Santi Brunello di Montalcino – the world's very first Brunello di Montalcino

Biondi-Santi's Marketing Focus

Clemente Santi raised the bar, and Ferruccio managed to raise it even further. In 1893, Ferruccio had a son, Tancredi, who was naturally born into the world of wine. It was also Tancredi, who really turned his attention to marketing, and got the Brunello di Montalcino house pushed out widely. In fact, so widely that the 1955 vintage was served to a young Queen Elizabeth.

Perhaps you even noticed on the TV broadcasts that the Italian national football team celebrated their European Championship victory in 2021 with a historic Brunello? Namely Biondi-Santi Brunello di Montalcino.

Tancredi was a gentleman of the highest order, known for his vast knowledge of the area and love for his vineyards. Especially when the old vintages were being re-corked on the Il Greppo property, he absolutely shined. He trained his son Franco in the family spirit and traditions. And although Franco died in 2013 at the age of 91, Biondi-Santi is alive and well.

Massive Forces Lift Biondi-Santi Even Higher

In December 2016, it was announced that the French family conglomerate EPI acquired a majority stake in Biondi-Santi. The acquisition means a capital injection, and of course, it means that Biondi-Santi can benefit from EPI's extensive marketing expertise and resources.

EPI has extensive experience in promoting luxury brands, and in fact, they have interests in Sogrape in Portugal as well as several wineries in France - including the Champagne brand Piper-Heidsieck. It is one thing to have a world-renowned product that lives up to expectations. It is another to be able to market and distribute it. Apart from the obvious advantage, as an investor, of being on board with such a strong marketing and distribution machine as EPI, there is a further advantage here: If there is anything such big and commercial businesses like, it is profit, and an acquisition of an Italian wine producer is not pro bono. Such a thing is done with a clear expectation of growing and developing the business, improving awareness and brand, and continually raising the price. All of which you as an investor can benefit from.

Acclaimed Vintage Places Itself Right At The Top

That Biondi-Santi's Brunello di Montalcino is prestigious enough to be enjoyed as the winning wine by Italy's football team is especially underlined when the wine critics make their verdict. The 2015 vintage ranks at the top of the podium for this wine with a score of 96.3 points across reviews from Wine Advocate, Vinous and James Suckling.

Vinous awards 95 points only surpassed by 96 for the 2010 vintage. James Suckling awards 97 points, the highest score ever, and Wine Advocate agrees and awards 97+ points, which is also the highest ever.

With 95 points from Vinous, 97 from James Suckling and 97+ from Wine Advocate, the 2015 vintage places itself right at the top With 95 points from Vinous, 97 from James Suckling and 97+ from Wine Advocate, the 2015 vintage places itself right at the top

Biondi-Santi Appeals To A Large Audience

It is estimated that Biondi-Santi Brunello di Montalcino is produced in +70,000 bottles annually. With Burgundy glasses on, this sounds quite wild, but among Italian wines, it is a perfectly normal. It should also be remembered that in recent years, there has been an increasing demand for the best Italian wines. At the same time, we are dealing with a wine at a price that extremely many people are both able and willing to pay for. In that perspective, 70,000 bottles of a great wine in a top vintage are a drop in the ocean.

Biondi-Santi On The Famous Power 100 List

In 2020, Biondi-Santi managed to enter the benchmark Power 100 list of the British wine exchange, Liv-ex. Brands are ranked according to a calculation based on year-on-year price trends, trading performance on Liv-ex (by value and volume), number of wines and vintages traded and the average price of the wines of a brand.

In fact, in 2019, Biondi-Santi was ranked number 219, whereas in 2020 they ranked number 55 and were thus included in the list. The report for 2021 has just been released and Biondi-Santi has climbed down to number 91 but is still among the 100 biggest and best wine brands in the world.

RareWine Invest's Opinion

70,000 bottles of Brunello, in the most extreme potency, have probably already been reduced severely due to an attractive price and great consumption. Add here that Biondi-Santi is on Liv-ex' power 100 list, and that the critics specifically place the 2015 Brunello di Montalcino on top of the podium.

At the same time, there is a very attractive price/quality ratio here - something that marks an attractive wine investment when we are at this level.

We have great faith in Biondi-Santi and their Brunello di Montalcino. Strong marketing and distribution forces from EPI will certainly do their part to boost the business. Now, you have the opportunity to get your hands on investable quantities of this fantastic Brunello – we have collected almost 500 bottles, which are now being sold for investment.

Invest In 2015 Biondi-Santi Brunello di Montalcino

Contact us via the contact form at the bottom of the page if you want to know more about your investment options or order the wines directly through the form.

2015Biondi-Santi Brunello di Montalcino750OWC6€ 125
*All prices are in EUR ex. customs duty, tax, and VAT for delivery to a bonded warehouse. Prices including customs duty, tax and VAT can be sent on request. The wines are only sold in whole cases unless otherwise specified and the price is per bottle. Minimum order size € 2,500. Assumes a total minimum investment of € 10,000. Prices may have changed since release of this article. Reservations are made for errors.

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